How the pandemic created an e-commerce gold rush?
When was the last time you ordered something online? How often do your friends say “you should sell those” about something you’ve designed or made? Are you looking for a side hustle? How about if your side hustle can happen anytime, anywhere, 24/7? Yeah, we thought you’d like that idea. No strict schedule, weird passengers, or mask-wearing required. Time to launch that Shopify store — trust us, we make it easy for you!
Growth of E-Commerce
Unless you live under a rock, you’re aware that e-commerce has been growing pretty much every year since forever. All you have to do is think of what you want, look on Amazon, and boom! A few taps and it’ll arrive at your door in a day or two. E-commerce made up about 16% of retail sales in the US in 2019, and is expected to continue growing about 2% each year. The Shopify platform accounts for about 31 percent of those sales. That means about $186,620,000,000 was spent online at Shopify-hosted stores in the US last year! Don’t you want a piece of that?
Why Open an Online Store Now?
Clearly, e-commerce sales are only growing, and social distancing is sure to keep that number rising. In recent months, e-commerce has been a lifesaver for millions — and great backup income for anyone who suddenly has reduced hours, is furloughed, or just not making their usual money. In fact, in New York, for example, online shopping has increased by 37% since social distancing was required. Whatever your great e-commerce idea is, now is the time to launch, before someone else takes your market share.
Benefits on an Online Store
What’s so great about having an online store? We’re so glad you asked!
You’re in Charge
Yes, you’re the boss. Of everything. Seriously, it’s all you. Your ideas, your design, your prices, your schedule, your everything.
You can run the whole business from your couch. In your pajamas. With your cat. Honestly, anywhere you have internet access, you can run your business. From your laptop in a coffee shop, from your phone at a beach cabana, you can take care of things from wherever you want to be. In addition, you don’t have any of the expenses and hassles of a brick-and-mortar store like paying rent, utilities, and insurance.
You Connect with Customers
Because you can deal directly with customers, you can really make them yours. You know how when you buy from a smaller seller they can personalize your order or add something extra? Doesn’t it make you want to buy from them again? You can be that seller, too!
You Can Make It Unique
Running your own show, you can customize everything including options for your shoppers. That could mean having personalized items, or allowing them to build custom subscription boxes, mix-and-match items, or whatever your online store offers.
You Have All the Data
If you have a brick-and-mortar store, you don’t really know much about who comes in, and all you can tell about their shopping habits is from watching them browse. With an online store, you have access to all kinds of data, like their search terms, how they found your site, and which pages they looked at.
It’s as flexible as you want it to be. Shopify, for example, can process credit card payments and incorporate PayPal, Google Pay, Apple Pay and others. It’s easy to make shipping labels or offer local delivery, set up newsletters, marketing, adding your store’s sales to eBay, Amazon, Instagram, and more. If you already have a brick-and-mortar store, you can incorporate your online sales easily, too!
Seriously, it really is easy. The Shopify platform makes it so quick and simple to set up your online store, you can launch in a few days! You can get lots of help, there are tons of tutorials, and you can even hire a Shopify expert to help.
How to Start Selling Online
All you really need to start selling online is your product or service. Shopify can guide you through all the steps to put everything together. Even better, you can try it out for free! Now, more than ever (no really, we mean it!) is the time to pursue that entrepreneurial dream by starting your Shopify Free Trial today!